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Bloomberg Television


Bloomberg Television (on-air as Bloomberg) is an American-based pay television network centred towards business and capital market programming, owned by Bloomberg L.P. It is distributed globally, reaching over 310 million homes worldwide. It is headquartered in New York City, with European headquarters in London and Asian headquarters in Hong Kong.

Bloomberg's U.S. broadcasts are headed by Justin Smith, the CEO of Bloomberg Media Group. Smith replaced Andy Lack, who eventually returned to NBC News. The network also provided funding and studio facilities for the nightly PBS/WNET program Charlie Rose.

In October 2009, Bloomberg Television debuted another new graphics package. In 2011, Bloomberg Television announced a strategic relationship with Gas Station TV (GSTV) to deliver personal finance and business news to more than 27 million viewers each month at GSTV pumps.

On March 9, 2009, the localized channels available in Germany, France, Italy and Spain ceased operations. Today, throughout Europe, the original pan-European version of Bloomberg Europe (International) is available on cable and digital television providers.

Bloomberg Japan ceased broadcasting on April 30, 2009. The channel was then replaced by Bloomberg Asia (International). Bloomberg Japan's Japanese language print newsroom and website continue to operate as normal. In June 2009, the Japanese service began running small on-air segments in cooperation with BS-Fuji Television. In October 2009, segments produced with the Tokyo Broadcasting System were added. Bloomberg Brazil and Bloomberg Latin America were integrated into the global Bloomberg channel during 2009.

Bloomberg was well known for using a datascreen format that occupied most of the television screen and the camera shots. Until 1998, Bloomberg did not have a moving ticker. Instead, it had boxes that were dedicated to world news, as well as weather conditions in selected cities, in addition to market data which was confined to the bottom of the screen. This changed gradually to focus more on business news. The data screen was reformatted several times to include a moving stock ticker and accommodate new graphics.

The widespread growth of mobile devices and social media have influenced sites such as Bloomberg to expand its news platforms into other areas. Bloomberg Television offers some off-air news updates via social media including Facebook, and Twitter. Rebroadcasts of news and other special programs are additionally aired on the station's official YouTube channel "Bloomberg Television". On mobile devices, Bloomberg Television released an app available for the iPad. Apple TV. It is also available for free viewing on Pluto TV streaming service.